In addition to the current business model, Pandora jewellery launched on an eCommerce platform from Alibaba called Tmall.com. Concluding that the Denmark-based jeweller aims to break into the Chinese market. Internet retailing, expanded globally 53 percent last year. Due to faster internet speeds, improved payment security and convenience, internet retailing has gained some serious traction in the Chinese market. Defiantly worth considering, as the country’s jewellery market is the largest in the world.
In addition Mr Kenneth Madsen, president of Pandora Asia Pacific said. “The launch of PANDORA jewellery on Tmall.com is another important step in establishing the Pandora brand amongst Chinese consumers,” “Tmall is a clear leader in China's internet retail space, and is the right business partner for Pandora to get the broadest approach to the Chinese consumer.”